I'm never really confident writing on the Woman Question, so take what follows as speculative thought on the issue.
One thing that can disappoint men is that women aren't very attracted to masculine virtue. A man can be honourable, courageous and upstanding - but this is not what is likely to attract a female partner. But the thought occurred to me that perhaps the same thing is true when it comes to male attraction.
What men find attractive in women is something that could be described as an outflow of warm feminine emotion - of love, care, kindness and concern. A man is likely to think that a woman who shows this feminine quality is "nice" or "sweet" - as opposed to the opposite ("bitchy") - and this can become a man's moral framework in judging women. In other words, the nice woman is considered to be morally good, the harsh one to be morally bad.
But maybe this is, in part at least, confusing attraction with morality. Just as a woman might confuse a dominant masculine man with the idea of a "good man" - so too might men confuse the warmly or sweetly feminine natured woman with a "good woman".
This doesn't mean that it's of no concern whether a woman is attractive in her femininity or not - obviously men will want the women of their society to be attractive (and feminine attraction might be connected to a woman's ability to bond to her children etc.) However, what I am suggesting is that there needs to be a moral framework for women that stands apart from attraction.
Let's say that we have a woman who already qualifies as being feminine and attractive in the sense I set out above. She still requires a moral framework separate to this in order for her to make the right choices in her life, to contribute to her family and community, to retain the integrity of her personhood and so on.
For instance, a woman can be emotionally "sweet" but in her adult life she will need beyond this a moral framework that includes patience, forgiveness, industry, loyalty, humility and service (without these she is unlikely to be successful in her family commitments). Therefore, it is right for women to be judged on their possession, or lack of possession, of these virtues.
It seems to be the case as well that women, even more so than men, require larger commitments in order to fully establish a moral framework. If a woman commits to her family (i.e. she is proud of her family lineage and tradition and wishes to uphold it); or to her church and her faith; or to her nation and people - then this brings out her more serious moral commitments (which are not activated in a society based on the individual pursuit of happiness).