As part of this push, Kellogg's decided to withdraw advertising from Breitbart. Breitbart fired back by publicising what the Kellogg's Foundation does with its money. It's astonishing. Kelloggs has announced that it is going to spend $75 million pushing left-liberal "whiteness" theories.
These theories begin with the liberal idea that we should be autonomous, self-determining individuals. Therefore, something predetermined like our race should be made not to matter. Why then are there differences in racial outcomes in a country like America? The leftist theory is that race itself has no biological basis but is a social construct designed by one group of people, "whites," to benefit from an unearned privilege at the expense of those designated as non-whites. The institutions of society, according to the theory, are racist in the sense that they are intended to perpetuate this racial privilege. All whites are implicated in benefiting from structural racism just in virtue of being white.
You can see the radical implications of the theory. It means that white America is, in its essence, a negative phenomenon that needs to be deconstructed. It means that a white identity is a shameful one, and that any defence of it is designed to perpetuate "supremacy". It means that if a white person achieves something it is at least partly undeserved - it has been gained at the expense of others. The role of a white person in life is an odd one of somehow trying to atone for who they are.
That's the ideological background to this announcement by Kellogg's:
Since the birth of America, racial privilege and structural inequities have influenced the nation's policies and social systems, from healthcare, education and child welfare to media, food consumption, justice and countless other facets of everyday life. In America, those who differ from the majority because of race, color, sexual orientation, religion, gender, weight and other characteristics face a deluge of outright discrimination and unconscious bias.
This paradox is routinely denied by its individual and institutional perpetrators, and sometimes even by its victims. But the impact is real. The social consequences of discrimination can be devastating for everyone, as its targets struggle to overcome barriers from artificial constructs, while those in the majority may consciously or subconsciously wrestle with the root causes of their behavior.
Thus, as the W. K. Kellogg Foundation implements a $75 million, five-year initiative to combat structural racism in America, healing the wounds of racism is a key component. "Our America Healing initiative is designed to give communities all over the country opportunities and resources to come together to undo the effects of centuries of racism and to heal the hearts," says Sterling Speirn, president and CEO of the Kellogg Foundation. "We would like to think that twenty years from now racism will be a thing of the past and people will acknowledge that it not only existed but that there was a concerted effort to make it go away. We are proud to be part of that effort."
In effect, Kellogg's is paying $75 million to promote an anti-white political theory. In response there is a campaign gaining momentum to boycott Kellogg's. As I write this, #DumpKelloggs is the top trending hashtag on Twitter and the company's share price is falling.
I will be joining the boycott here in Australia - let's make it international. Kellogg's manufactures not only cereals like Corn Flakes, but also Pringles and LCMs. You can find a detailed list here.
Here are some Twitter posts on the issue:
Kellogg's thinks they can perpetuate mindless PC narratives? It's not about Breitbart. It's about siding with SJWs. #DumpKelloggs— Hector Morenco (@hectormorenco) December 1, 2016
Kellogg's is a complete MESS! Stick to making poison GMO cereal, not politics! #DumpKelloggs pic.twitter.com/aUa9vGwGrP— Baked Alaska™ (@bakedalaska) December 1, 2016
There is also a petition you can sign here (at the time of posting it has about 150,000 signatures).