I had a look at the aims of Girls Inc. and it turns out that Laura Wood's title was well chosen. When you read through the aims of Girls Inc. you get a sense that they want to turn girls into a hypercharged kind of boy.
There is nothing that they say about girls which is distinctively feminine - they seem if anything to reject femininity as something negative:
Growing up in a male-dominated culture, many girls face enormous pressure to judge their self-worth based on narrow standards of physical attractiveness; to put others ahead of themselves; and to conform to damaging notions of femininity that promote passivity and self-sacrifice while discouraging autonomy and pursuit of their dreams.
That's an interesting message to push on girls. Femininity will damage you, it will get in the way of your dreams. You must be autonomous of men and not make sacrifices for others - that's the gist of the message.
Nor is there an alternative femininity set out in the Girls Inc. project. The idea is for girls to play sports and to be careerists. They are to be competitive, interested in science, maths and technology, assertive, bold, self-reliant, loud, adventurous, powerful, athletic, confident, independent and self-sufficient.
So how is that different then to being a boy? Could you not take each of the adjectives listed above and describe a boy in the same way?
It's as if girls are being told that being a boy is better, so they had better set out to become one.