Turn off words on dating sites

The dating website eHarmony analysed 12,000 profiles and came up with a list of the worst five words for men to use on a dating profile. If a man used these words, his profile would attract fewer responses by the percentages listed:

Seemingly, a man being caring and respectful is a turn off for women when it comes to attraction (presumably it's not what women associate with masculine charisma).

I wouldn't conclude that being caring and respectful is wrong, but I don't think men should expect these qualities to get them far when it comes to attraction.